Andrews, Lynda; Kiel, Geoffrey; Drennan, Judy; Boyle, … - In: European Journal of Marketing 41 (2007) 5/6, pp. 640-658
Purpose – This paper compares the experiential consumption values that motivate consumer choice to purchase online for both male and female purchasers and non‐purchasers. Design/methodology/approach – Using the theory of consumption value the study examines gendered perceptions of the...