An emerging perspective on market orientation suggests that strategic insights may be gained when firms take into account their customers’ view on the organization’s level of market orientation. Recent research offers evidence on the applicability of a customer‐defined market orientation...

Purpose – The purpose of this paper is to discuss the role of parents and other adults in preventing and facilitating teen binge drinking. Design/methodology/approach – Teens' discussions on internet websites were accessed to examine their opinions of their alcohol‐related interactions...

Financial pressure and concern for the environment has meant many consumers are aware of the need to reduce their consumption of many resources, including energy, which is the focus of the present study. While potential energy use deterrents in the form of access constraints and price increases...

The literature in economic psychology and quality-of-life studies alludes to a negative relationship between materialism and life satisfaction. In contrast, the macroeconomic literature implies a positive relationship between material consumption and economic growth. That is, materialism may be...

Customer expectations form the standards against which organisation performance is often assessed. Additionally, knowledge relating to customer expectations provides information concerning the differentiated performance requirements of heterogeneous customer groups. Relatively few studies have...

A search of the Service Quality (SQ) and Customer Satisfaction (CS) literature reveals a gap in knowledge relating to the ‘expectation’ formation aspect of the disconfirmation paradigm. Little consideration has been given to the ‘role’ of the customer in the service encounter, albeit...