This study utilizes the source-position-performance framework to examine the competitiveness and consumer preferences of U.S. fruits versus Taiwanese fruits in the local markets based on the views of retailers and consumers. Retailers who sell relatively more U.S. fresh fruits over total values...

Purpose – Complaint handling has the great influence on customer retention and provides a chance for businesses to improve service quality. This study intended to reveal the complaint actions of adolescent customers and perceptions of failure recovery in buffet restaurants with a linkage of...

Purpose – The purpose of this paper is to examine how family communication patterns and lifestyles are linked to purchases of sports shoes and casual clothing for young adults. Design/methodology/approach – The survey was conducted in 2005, and total valid samples were 576. Differences in...

Purpose – This paper aims to examine how consumers perceive incomplete information in print apparel advertisements in magazines and whether incomplete information influences decisions. Design/methodology/approach – A total of 239 examples of print apparel advertisements in fashion magazines...