Purpose – As sustainability efforts have increased across the apparel and textile industries, consumers are being exposed to an increasing variety of information and label claims. The purpose of this paper is to determine consumer willingness to pay (WTP) for locally produced animal fiber...

Auction experiments were used to examine demand relationships and willingness to pay (WTP) for organic, rBST-free, no antibiotics used, and conventional milk. Elasticities showed strong substitute and complement relationships between organic, rBST-free, and no antibiotics varieties. The sum of...

Although many students have some knowledge of patents, it can be difficult for them to understand the components of an innovator's decision-making process. Key issues, such as whether to patent or to use trade secrecy, how broad a scope to claim, and what to do in the event of patent...

Using experimental methods with adult subjects from the mid-Atlantic region of the United States, this research examines both the short- and longer-term impacts of media information on consumer purchasing behavior. Subjects in the treatment group were given food safety information about poultry...