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Multi-sided platforms in B2B contexts : the role of affiliation costs and interdependencies in adoption decisions
Loux, Patrick
;
Aubry, Mathilde
;
Tran, Sébastien
; …
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 212-223
Persistent link: https://www.econbiz.de/10012162524
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