We describe the application of a nested logit function for modelling consumer brand choice using household transaction data from the Indian market. This is unique since it is one of the first attempts to integrate disparate consumer information sources available at various levels of aggregation...

Purpose – Existing literature offers conflicting evidence on how prior product knowledge influences amount of information search. A majority of these studies are based on variants of cost benefit frameworks where consumers engage in search until the benefits from information search exceed...

This article evaluates online grocery shopping web sites catering to customers primarily in India. The process of evaluation has been carried out in 3 parts using Rapidminer. In part A, the authors have studied the similarity in content that resides on the grocery shopping web sites. Using...

The paper is primarily structured in four sections. Section 2 deals with the four-stage reform process of infusion of Foreign Direct Investment in China. It provides an indepth understanding of how China moved from a controlled economy to a more open market economy. Section 3 discusses the...