General Mills produces Gold Medal Flour, the largest branded flour product in the United States. General Mills wants to switch from using hard red wheat to hard white wheat to produce Gold Medal Flour. Hard white wheat is not widely produced in the United States. To ensure a stable supply,...

The Coors Brewing Company owns a single-site, integrated malting facility and brewery in Golden, Colorado; a second brewery in Memphis, Tennessee; and a mixing facility in Elkton, Virginia. Coors operates a research and development program that breeds barley varieties suitable for malting at the...

The Mountain States Lamb Cooperative was formed in 2001 to ensure markets for fed lambs. The cooperative partnered with B. Rosen & Sons, Inc., a company with over fifty years of experience in the lamb industry. Together, they market approximately 750,000 lambs per year, or almost 25% of U.S....

Barry Kriebel, President of Sun-Maid Growers, wants to explain to his growers how price discovery has occurred in the raisin industry. The case asks the reader to explain the key determinants of demand and supply for raisins, analyze price discovery, and consider alternative investments....

Agribusiness has become an important part of undergraduate agricultural economics programs. Will these programs continue to serve the needs of both industry and students in the future? To survive and thrive, agribusiness programs must pursue an aggressive niche strategy. Programs must be more...

Telesignos, a fruit producer and exporter in Guayaquil, Ecuador, was considering vertical integration into pre-cut pineapple production. Fruit processing skills, favorable image/reputation, as well as access to a new market could be obtained by linking with a company like Del Monte to produce...

The persistence of industry, firm-specific, and corporate-parent effects on firm profitability in the food economy are calculated and further analyzed within its four major sectors: food processing, wholesale grocery, retail supermarket, and restaurant. Profits are more persistent within an...