Similar Search Results

Antecedents of online word-of-mouth reviews on hotels

Moliner-Velázquez, Beatriz; Fuentes-Blasco, Maria; Gil … - In: Journal of Hospitality and Tourism Insights 5 (2021) 2, pp. 377-393

Purpose: The word-of-mouth comments considered as the evaluation of a purchase experience have been widely discussed in the literature. Nevertheless, the study of online reviews pre-purchase stage remains limited. The purpose of this study is to analyze the variables that support word-of-mouth...

Persistent link: https://www.econbiz.de/10012541044

Latent segmentation in business-to-business based on information and communication technology and relationship variables

Fuentes-Blasco, Maria; Moliner-Velázquez, Beatriz; Gil … - In: Tourism economics : the business and finance of tourism … 23 (2017) 2, pp. 460-468

Persistent link: https://www.econbiz.de/10011646491

Segmenting customers according to online word-of-mouth about hotels

Moliner-Velázquez, Beatriz; Fuentes-Blasco, Maria; Gil … - In: Service business 15 (2021) 1, pp. 103-130

Persistent link: https://www.econbiz.de/10012489181

Antecedents of online word-of-mouth reviews on hotels

Moliner-Velázquez, Beatriz; Fuentes-Blasco, Maria; Gil … - In: Journal of hospitality and tourism insights 5 (2022) 2, pp. 377-393

Persistent link: https://www.econbiz.de/10013189280

Relationship sustainability-store equity across segments of retail customers

Marín, Antonio; Gil Saura, Irene; Ruiz-Molina, … - In: International journal of retail and distribution management 51 (2023) 3, pp. 366-385

Persistent link: https://www.econbiz.de/10013552717

Does technology make a difference? : evidence from Spanish hotels

Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene; … - In: Service business 5 (2011) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10009535283

Exploring relationship variables and Information and Communication Technologies use in industrial segmentation

Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: Management decision : MD 55 (2017) 7, pp. 1441-1459

Persistent link: https://www.econbiz.de/10011731338

Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing

Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: Management decision : MD 55 (2017) 7, pp. 1558-1577

Persistent link: https://www.econbiz.de/10011731374

Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing

Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: The journal of product & brand management 26 (2017) 6, pp. 650-666

Persistent link: https://www.econbiz.de/10011801144

Effects of value and innovation on brand equity in retailing

Moliner-Velázquez, Beatriz; Fuentes-Blasco, María; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 658-674

Persistent link: https://www.econbiz.de/10012120865