Saraiva, Artur; Fernandes, Emília; von Schwedler, Moritz - In: Qualitative Market Research: An International Journal 23 (2020) 1, pp. 69-86
Purpose: The market system and a materialistic lifestyle have contributed to some of the environmental and social problems that currently affect the world. However, only a few consumers are willing to express ecological oriented consumption. This study aims to analyse how organic food consumers...
