Similar Search Results

Investigating the competitive assumption of Multinomial Logit models of brand choice by nonparametric modeling

Abe, Makoto; Boztug, Yasemin; Hildebrandt, Lutz - In: Computational Statistics 19 (2004) 4, pp. 635-657

Persistent link: https://www.econbiz.de/10005613160

Price and advertising strategy of a national brand against its private-label clone : A signaling game approach

Abe, Makoto - In: Journal of Business Research 33 (1995) 3, pp. 241-250

Persistent link: https://www.econbiz.de/10005477737

Error structure and identification condition in maximum likelihood nonmetric multidimensional scaling

Abe, Makoto - In: European Journal of Operational Research 111 (1998) 2, pp. 216-227

Persistent link: https://www.econbiz.de/10005152005

A brand choice model for TV advertising management using single-source data

Ban, Masataka; Terui, Nobuhiko; Abe, Makoto - In: Marketing Letters 22 (2011) 4, pp. 373-389

Persistent link: https://www.econbiz.de/10009403218

“Counting Your Customers” One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model

Abe, Makoto - In: Marketing Science 28 (2009) 3, pp. 541-553

This research extends a Pareto/NBD model of customer-base analysis using a hierarchical Bayesian (HB) framework to suit today's customized marketing. The proposed HB model presumes three tried and tested assumptions of Pareto/NBD models: (1) a Poisson purchase process, (2) a memoryless dropout...

Persistent link: https://www.econbiz.de/10008787996

A Nonparametric Density Estimation Method for Brand Choice Using Scanner Data

Abe, Makoto - In: Marketing Science 14 (1995) 3, pp. 300-325

Nonparametric density estimation using a kernel method is proposed to model consumer brand choice. Recent availability of large scanner panel data allows the use of nonparametric approach, which has few or at least fewer underlying assumptions and affords greater structural flexibility. By...

Persistent link: https://www.econbiz.de/10008789736