Showing 1 - 10 of 14
Persistent link: https://www.econbiz.de/10012240250
Purpose — The overall quality of an information retrieval system depends on many different aspects of the system and its users' information seeking behaviour, such as the speed of the system, the user interface, the query language and the features provided by the engine. One of the most...
Persistent link: https://www.econbiz.de/10015377333
Purpose – Corporate image, perceived service quality, trust and customer switching costs are the major antecedents of customer loyalty, and loyal customers may buy more, accept higher prices and have a positive word‐of‐mouth effect. Also we know that the cost of selling to new customers is...
Persistent link: https://www.econbiz.de/10014722270
Persistent link: https://www.econbiz.de/10012280956
Purpose – Companies must use their resources effectively and productively if they are to compete in an increasingly competitive globalized economy. Effective performance measurement can support this competitiveness. To be able to do this, companies must know the factors that influence their...
Persistent link: https://www.econbiz.de/10014930644
Purpose – In the GSM mobile telephony sector, the main condition for protecting the subscriber base is to win customer loyalty, a key necessity for the maintenance of a brand's life in the long term. To achieve this aim, customer satisfaction and trust must be measured and “switching...
Persistent link: https://www.econbiz.de/10014945954
Purpose – To build a National Consumer Satisfaction Index for Turkey, drawing on models already in existence in Sweden, the USA, Norway and the European Union. In so doing, to remedy observed practical shortcomings of those indices. Design/methodology/approach – Structural equation modelling...
Persistent link: https://www.econbiz.de/10014945980
Purpose: The importance of innovation has drastically increased across diverse academic and industrial fields. Innovation has been considered an outcome of intellectual capital management. The role of innovative literacy in intellectual capital management needs to be understood. Employees at...
Persistent link: https://www.econbiz.de/10012640634
Persistent link: https://www.econbiz.de/10011643864
Persistent link: https://www.econbiz.de/10012822171