Purpose – The purpose of this paper is to investigate a specific pattern of relationships among various task, knowledge and social characteristics of work design and work outcomes. It clearly shows how particular work characteristics influence task and contextual performance....

Purpose: This paper examines the development of customer-based brand equity through communication consistency in a luxury hotel segment. Communication consistency is considered as a basic principle of the integrated marketing communications (IMC) approach. Design/methodology/approach: The...

Purpose: This article aims to propose guidelines to develop moderation hypotheses, assess moderators using the multigroup analysis and interaction effect approaches and interpret the results of moderation analysis in tourism and hospitality research. Design/methodology/approach: Through a...

Purpose – The purpose of this paper is to analyze the relationship between brand strength and tourism intensity indices and to determine to what extent the implementation of the branding process can have an impact on building a destination’s brand strength and tourism economic performance in...