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Targeting and timing promotional activities: An agent-based model for the takeoff of new products
Delre, S.A.
;
Jager, W.
;
Bijmolt, T.H.A.
;
Janssen, M.A.
- In:
Journal of Business Research
60
(
2007
)
8
,
pp. 826-835
Persistent link: https://www.econbiz.de/10005466389
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