Purpose – This paper seeks to examine the concept of “consumer ethnocentrism” (CE) and its impact on product evaluation and preferences among Indonesian consumers. Design/methodology/approach – The survey involved interviewing a representative sample of Indonesian consumers who had...

Purpose – The purpose of this paper is to explore the theoretical understanding and practical application of lead benchmarking and performance measurement as a way to achieve organisational change. Design/methodology/approach – The paper combines a theory building/theory testing approach....

Purpose – The article aims to test how pricing strategy adaptation to the foreign market mediates the relationship between export assistance and annual export performance improvement. It also aims to consider the effects of management international experience and export market competition....

Purpose – The objective of this article is to determine the usage and application of logistic regression analysis in the marketing literature by comparing the market positioning of prominent marketing journals. Design/methodology/approach – In order to identify the logistic regression...

Purpose – One of the strongest convictions in marketing is that market orientation contributes to firms' performance substantially more than alternative strategic orientations such as innovation and entrepreneurial orientations. Still, some studies show that alternative orientations can also...

Purpose – This study seeks to identify, synthesize, and evaluate extant research on environmental marketing and management, with the ultimate aim of unveiling trends in this field. Specifically, it aims to focus on: the characteristics of authors and manuscripts written on the subject; the...