Tenopir, Carol - In: Aslib Proceedings 55 (2003) 1/2, pp. 13-17
Three questions – what can be studied; how can studies be done; and what can be measured – drive research methods and … preferences. Observing and asking, the two main methods for conducting user studies, yield quantitative and qualitative data … use a variety of methods to gather both qualitative and quantitative data and help establish consistent metrics. …