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Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao; Kwon, Wi-Suk - In: The journal of product & brand management 32 (2023) 7, pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
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'Smart' choice? : evaluating AI-Based mobile decision bots for in-store decision-making
Chattaraman, Veena; Kwon, Wi-Suk; Ross, Kassandra; … - In: Journal of business research : JBR 183 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10015135947
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A model of antecedents of consumers' post brand attitude upon exposure to a cause-brand alliance
Myers, Beth; Kwon, Wi-Suk - In: International journal of nonprofit & voluntary sector … 18 (2013) 2, pp. 73-89
Persistent link: https://www.econbiz.de/10010351670
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Are third-party green-brown ratings believed? : the role of prior brand loyalty and environmental concern
Kwon, Wi-Suk; Englis, Basil; Mann, Manveer - In: Journal of business research : JBR 69 (2016) 2, pp. 815-822
Persistent link: https://www.econbiz.de/10011436296
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E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn; Kwon, Wi-Suk - In: Journal of fashion marketing and management 26 (2022) 1, pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
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Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits
Han, Jinhee; Kwon, Wi-Suk - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10012803171
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External pressure or internal culture? : an innovation diffusion theory account of small retail businesses' social media use
Kwon, Wi-Suk; Woo, Hongjoo; Sadachar, Amrut; Huang, Xiao - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648884
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Effects of internal-external congruence-based CSR positioning : an attribution theory approach
Ginder, Whitney; Kwon, Wi-Suk; Byun, Sang-Eun - In: Journal of business ethics : JBE 169 (2021) 2, pp. 355-369
Persistent link: https://www.econbiz.de/10012436750
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Shifting value perceptions among young urban Indian consumers : the role of need for distinctiveness and western acculturation
Mann, Manveer; Kwon, Wi-Suk; Byun, Sang-Eun - In: Journal of retailing and consumer services 44 (2018), pp. 127-133
Persistent link: https://www.econbiz.de/10011904347
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Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin; Kwon, Wi-Suk - In: The journal of product & brand management 32 (2023) 8, pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569