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Rejoinder: "Consumer uncertainty and purchase decision reversals: theory and evidence"
Shulman, Jeffrey D.; Cunha, Marcus; Saint Clair, Julian K. - In: Marketing science 44 (2025) 1, pp. 242-242
Persistent link: https://www.econbiz.de/10015197298
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Strategic information transmission in peer-to-peer lending markets
Caldieraro, Fabio; Zhang, Jonathan Z.; Cunha, Marcus; … - In: Journal of marketing 82 (2018) 2, pp. 42-63
Persistent link: https://www.econbiz.de/10011810253
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The influence of horizontal and vertical product attribute information on decision making under risk : the role of perceived competence
Min, Dong-Jun; Cunha, Marcus - In: Journal of business research : JBR 97 (2019), pp. 174-183
Persistent link: https://www.econbiz.de/10012002867
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Consumers' response to weak unique selling propositions : implications for optimal product recommendation strategy
Caldieraro, Fabio; Cunha, Marcus - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 724-744
Persistent link: https://www.econbiz.de/10013399600
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Work with me or work for me : the effect of brand roles depends on implicit theories of self-change
Rai, Dipankar; Lin, Chien-Wei; Yang, Chun-Ming; Saint … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 4, pp. 551-569
Persistent link: https://www.econbiz.de/10015144248
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Is self-knowledge the ultimate prize? : a quantitative analysis of participation choice in online ideation crowdsourcing contests
Dargahi, Rambod; Namin, Aidin; Ketron, Seth C.; Saint … - In: Journal of retailing and consumer services 62 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012648932
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Dine-in or take-out : Modeling millennials’ cooking motivation and choice
Namin, Aidin; Ratchford, Brian Thomas; Saint Clair, … - In: Journal of retailing and consumer services 53 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012171895
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The many-faced consumer : consumption consequences of balancing multiple identities
Saint Clair, Julian K.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 6, pp. 1011-1030
Persistent link: https://www.econbiz.de/10012234293
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Is it expensive? : the dual effect of construal level on price judgments
Saint Clair, Julian K.; Hamilton, Mitchell L.; Woodham, … - In: Journal of marketing theory and practice : JMTP 27 (2019) 3, pp. 298-311
Persistent link: https://www.econbiz.de/10012181622
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When diversity backfires : the asymmetric role of multicultural diversity on brand perception
Uduehi, Esther; Saint Clair, Julian K.; Hamilton, Mitchell - In: Journal of consumer research : JCR ; an … 52 (2025) 2, pp. 330-350
Persistent link: https://www.econbiz.de/10015425379