"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--Provided by...

Purpose – This paper aims to present existence comprehensive analysis of state of implementation of benchmarking concepts in Indian automotive companies. Design/methodology/approach – The research is carried out through a mixed method of research approach comprising of a survey of 300 auto...

Purpose: Although lean thinking is deemed to be a gold standard of modern production management, a lot of scepticism still remains regarding its applicability in small- and medium-sized enterprises (SMEs). The purpose of this paper is to understand the perception of lean in SMEs and establish...

Purpose The purpose of this paper is to investigate the impact of lean practices on performance improvement of process industries in India. Design/methodology/approach Based on a survey of Indian process industries, this paper proposes two sets of hypothesis to examine if there is any...