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New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model

Jerath, Kinshuk; Fader, Peter S.; Hardie, Bruce G. S. - In: Marketing Science 30 (2011) 5, pp. 866-880

Several researchers have proposed models of buyer behavior in noncontractual settings that assume that customers are "alive" for some period of time and then become permanently inactive. The best-known such model is the Pareto/NBD, which assumes that customer attrition (dropout or "death") can...

Persistent link: https://www.econbiz.de/10010990378

Objective vs. online ratings : are low correlations unexpected and does it matter? : a commentary on de Langhe, Fernbach, and Lichtenstein

Winer, Russell S.; Fader, Peter - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 846-849

Persistent link: https://www.econbiz.de/10011489780

Star Wars : response to Simonson, Winer/Fader, and Kozinets

Langhe, Bart de; Fernbach, Philip M.; Lichtenstein, … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 850-857

Persistent link: https://www.econbiz.de/10011489797

"How to project customer retention" revisited : the role of duration dependence

Fader, Peter; Hardie, Bruce G. S.; Liu, Yuzhou; Davin, … - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 1-16

Persistent link: https://www.econbiz.de/10011920039

Designing and evaluating dynamic pricing policies for major league baseball tickets

Xu, Joseph Jiaqi; Fader, Peter; Veeraraghavan, Senthil - In: Manufacturing & service operations management : M & SOM 21 (2019) 1, pp. 121-138

Persistent link: https://www.econbiz.de/10012001007

Pricing theater seats : the value of price commitment and monotone discounting

Tereyağoğlu, Necati; Fader, Peter; Veeraraghavan, Senthil - In: Production and operations management : an international … 26 (2017) 6, pp. 1056-1075

Persistent link: https://www.econbiz.de/10011718167

Customer acquisition via display advertising using multi-armed bandit experiments

Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - In: Marketing science 36 (2017) 4, pp. 500-522

Persistent link: https://www.econbiz.de/10011744812

Valuing subscription-based businesses using publicly disclosed customer data

McCarthy, Daniel; Fader, Peter; Hardie, Bruce G. S. - In: Journal of marketing 81 (2017) 1, pp. 17-35

Persistent link: https://www.econbiz.de/10011636836

Multiattribute loss aversion and reference dependence : evidence from the performing arts industry

Tereyağoğlu, Necati; Fader, Peter; Veeraraghavan, Senthil - In: Management science : journal of the Institute for … 64 (2018) 1, pp. 421-436

Persistent link: https://www.econbiz.de/10011819593

A cross-cohort changepoint model for customer-base analysis

Gopalakrishnan, Arun; Bradlow, Eric T.; Fader, Peter - In: Marketing science 36 (2017) 2, pp. 195-213

Persistent link: https://www.econbiz.de/10011672435