Similar Search Results

Insights from In-Store Marketing Experiments

Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - In: Shopper marketing and the role of in-store marketing, (pp. 127-146). 2014

Retailers increasingly experiment with a wide variety of store elements; this chapter focuses on in-store marketing tactics and reports the results of 12 in-store experiments conducted in cooperation with different retail chains. Experiments 1–3 address in-store signage (digital, floor) and...

Persistent link: https://www.econbiz.de/10015368767

Native advertising effectiveness : the role of congruence and consumer annoyance on clicks, bounces, and visits

LaBrecque, Alexander C.; Voorhees, Clay M.; … - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1692-1712

Persistent link: https://www.econbiz.de/10015192953

Service encounters, experiences and the customer journey : defining the field and a call to expand our lens

Voorhees, Clay M.; Fombelle, Paul W.; Gregoire, Yany; … - In: Journal of business research : JBR 79 (2017), pp. 269-280

Persistent link: https://www.econbiz.de/10011745316

Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction

Beckers, Sander F. M.; Bone, Sterling A.; Fombelle, Paul W. - In: Customer engagement marketing, (pp. 141-169). 2018

Persistent link: https://www.econbiz.de/10011739848

Responding to the 98 % : face-enhancing strategies for dealing with rejected customer ideas

Fombelle, Paul W.; Bone, Sterling A.; Lemon, Katherine N. - In: Journal of the Academy of Marketing Science 44 (2016) 6, pp. 685-706

Persistent link: https://www.econbiz.de/10011614082

"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior

Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 156-170

Persistent link: https://www.econbiz.de/10011653507

Don't forget about the frontline employee during the COVID-19 pandemic : preliminary insights and a research agenda on market shocks

Voorhees, Clay M.; Fombelle, Paul W.; Bone, Sterling A. - In: Journal of service research 23 (2020) 4, pp. 396-400

Persistent link: https://www.econbiz.de/10012391589

Member retention and donations in nonprofit service organizations : the balance between peer and organizational identification

Fang, Di; Fombelle, Paul W.; Bolton, Ruth N. - In: Journal of service research 24 (2021) 2, pp. 187-205

Persistent link: https://www.econbiz.de/10012522520

Customer deviance : a framework, prevention strategies, and opportunities for future research

Fombelle, Paul W.; Voorhees, Clay M.; Jenkins, Mason R.; … - In: Journal of business research : JBR 116 (2020), pp. 387-400

Persistent link: https://www.econbiz.de/10012257631

Conducting service research that matters

Gustafsson, Anders; Aksoy, Lerzan; Brady, Michael K.; … - In: Journal of Services Marketing 29 (2015) 6/7, pp. 425-429

Purpose – The purpose of this paper is to encourage the reader to think differently about service-related issues and to strive to conduct service research that makes a transformational impact on individuals, organizations and society. The authors suggest that service researchers are in an...

Persistent link: https://www.econbiz.de/10014905934