Showing 1 - 10 of 20
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<title>ABSTRACT</title> Mission statements are critical elements in the long-term success of for-profit and not-for-profit organizations. In “Beyond the Mission Statement: Alternative Futures for Today's Universities,” Finley, Rogers, and Galloway (2001) identify a number of possible identities they...
Persistent link: https://www.econbiz.de/10010972956
<title>ABSTRACT</title> Understanding the factors that influence alumni giving is a critical task of institutional marketers and development officers. To better understand the factors that influence alumni support, this research reports the results of a field experiment in which the effect that acknowledgement...
Persistent link: https://www.econbiz.de/10010973083
Purpose: Theorizing about consumer’s cultural identity has led to a greater understanding of why consumers choose and consume certain brands and products. The influence of cultural identity has traditionally been studied primarily in a consumer’s country of origin, neglecting its potential...
Persistent link: https://www.econbiz.de/10012641109
Purpose – The purpose of this paper is to examine and compare the validity of different operationalizations of cultural and institutional distance. Design/methodology/approach – First, a review of the theoretical background for Hofstede's, Schwartz's, Trompenaars's, and Global Leadership and...
Persistent link: https://www.econbiz.de/10014827417
Purpose – Extensive research has shown that country‐of‐origin (COO) information significantly affects product evaluations and buying behavior. Yet recently, a competing perspective has emerged suggesting that COO effects have been inflated in prior research and even that the COO concept...
Persistent link: https://www.econbiz.de/10014827531
Purpose – The purpose of this paper is to present a rejoinder. The rejoinder is written in response to the commentaries provided by Saeed Samiee and Jean‐Claude Usunier on the authors’ original research piece: “‘What? I thought Samsung was Japanese’: accurate or not, perceived...
Persistent link: https://www.econbiz.de/10014827534
Purpose – The purpose of this paper is to examine two contextual factors with respect to the influence of corporate social responsibility (CSR) messages on consumer attitudes and purchase intentions. First, the authors examine the interplay between CSR messages and country image, and second,...
Persistent link: https://www.econbiz.de/10014828231
Purpose – This study aims to examine how members of American Generation Y cohort feel about the USA and the USA's major trading partners. In addition, the study's purpose is to find out whether product's country‐of‐origin (COO) plays a role when members of Generation Y evaluate products....
Persistent link: https://www.econbiz.de/10015044327