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An exploration of environmentally-conscious consumers and the reasons why they do not buy green products

Johnstone, Micael-Lee; Tan, Lay Peng - In: Marketing Intelligence & Planning 33 (2015) 5, pp. 804-825

Purpose – The purpose of this paper is to understand how and why environmentally conscious consumers rationalise their non-green purchase behaviour. Design/methodology/approach – Seven focus groups were conducted. A total of 51 people, aged 19-70 years, participated in the study. Theoretical...

Persistent link: https://www.econbiz.de/10014947390

Guest editorial

Johnstone, Micael-Lee - In: Qualitative Market Research: An International Journal 16 (2013) 3

Persistent link: https://www.econbiz.de/10014987477

An exploration of environmentally-conscious consumers and the reasons why they do not buy green products

Johnstone, Micael-Lee; Tan, Lay Peng - In: Marketing intelligence & planning 33 (2015) 5, pp. 804-825

Persistent link: https://www.econbiz.de/10011447634

Exploring the gap between consumers' green rhetoric and purchasing behaviour

Johnstone, Micael-Lee; Tan, Lay Peng - In: Journal of business ethics : JOBE 132 (2015) 2, pp. 311-328

Persistent link: https://www.econbiz.de/10011414262

Marketing system failure : revisioning Layton's marketing system model

Williams, Janine; Davey, Janet; Johnstone, Micael-Lee - In: Journal of macromarketing 41 (2021) 2, pp. 411-426

Persistent link: https://www.econbiz.de/10012521304

Liquid consumption and Islam : The Continual Drift Adjustment (CDA) framework

Allayarova, Nilufar; Kadirov, Djavlonbek; Krisjanous, Jayne - In: Journal of Islamic marketing 15 (2024) 1, pp. 101-123

Persistent link: https://www.econbiz.de/10014451909