Narrow search
Showing 1 - 10 of 207
Cover Image
Sustainable lifestyles, eating out habits and the green gap : a study of food waste segments
Liu, Hongbo; McCarthy, Breda - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 920-943
Persistent link: https://www.econbiz.de/10014285920
Cover Image
Green food consumption in China : segmentation based on attitudes toward food safety
Liu, Hong Bo; McCarthy, Breda; Chen, Tingzhen - In: Journal of international food & agribusiness marketing … 28 (2016) 4, pp. 346-362
Persistent link: https://www.econbiz.de/10011537195
Cover Image
Food waste and the ‘green’ consumer
McCarthy, Breda; Liu, Hong Bo - In: Australasian marketing journal 25 (2017) 2, pp. 126-132
Persistent link: https://www.econbiz.de/10011729892
Cover Image
Social marketing strategies for renewable energy transitions
Eagle, Lynne C.; Osmond, Amy; McCarthy, Breda; Low, David; … - In: Australasian marketing journal 25 (2017) 2, pp. 141-148
Persistent link: https://www.econbiz.de/10011729912
Cover Image
Winds of change : engaging with conflicting perspectives in renewable energy
McCarthy, Breda; Eagle, Lynne C. - In: Broadening cultural horizons in social marketing : …, (pp. 3-28). 2021
Persistent link: https://www.econbiz.de/10012317645
Cover Image
Technology acceptance, social marketing and the design of a mobile health app to support active ageing amongst senior citizens in the Asia-Pacific region
Chawla, Shailey; Sabharwal, Jagdeep Kaur; McCarthy, Breda; … - In: Broadening cultural horizons in social marketing : …, (pp. 239-261). 2021
Persistent link: https://www.econbiz.de/10012317886
Cover Image
What do people "like" on Facebook? : content marketing strategies used by retail bank brands in Australia and Singapore
Wang, Pengji; McCarthy, Breda - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 155-176
Persistent link: https://www.econbiz.de/10012668422
Cover Image
Shades of sustainability : who are the buyers and non-buyers of sustainable packaging?
McCarthy, Breda; Wang, Pengji - In: Journal of food products marketing : innovations in … 28 (2022) 4, pp. 153-178
Persistent link: https://www.econbiz.de/10013352825
Cover Image
Is a picture worth a thousand words? : understanding the role of review photo sentiment and text-photo sentiment disparity using deep learning algorithms
Li, Hengyun; Ji, Haipeng; Liu, Hongbo; Cai, Danting; … - In: Tourism management : research, policies, practice 92 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013326680
Cover Image
A shrinking world for tourists? : examining the changing role of distance factors in understanding destination choices
Yang, Yang; Liu, Hongbo; Li, Xiang; Harrill, Rich - In: Journal of business research : JBR 92 (2018), pp. 350-359
Persistent link: https://www.econbiz.de/10011925489