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Ultimate broadening of the concept of marketing : B-to-O-to-C training service professionals not to inadvertently kill their clients

Woodside, Arch G.; Bernal, Pedro Mir - In: Journal of business-to-business marketing 27 (2020) 3, pp. 283-291

Persistent link: https://www.econbiz.de/10012289884

Who's asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels

Woodside, Arch G.; Bernal, Pedro Mir; Garraza, Teresa Sabada - In: Journal of hospitality marketing & management 33 (2024) 2, pp. 233-250

Persistent link: https://www.econbiz.de/10014511803

The general theory of culture, entrepreneurship, innovation, and quality-of-life : comparing nurturing versus thwarting enterprise start-ups in BRIC, Denmark, Germany, and the United States

Woodside, Arch G.; Mir Bernal, Pedro; Coduras, Alicia - In: Industrial marketing management : the international … 53 (2016), pp. 136-159

Persistent link: https://www.econbiz.de/10011448090

Fashion empowering women : sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris

Sádaba, Teresa; Azpurgua, Carmen; Bernal, Pedro Mir; … - In: Journal of global fashion marketing : JGfM 14 (2023) 4, pp. 374-389

Persistent link: https://www.econbiz.de/10014373488

Brand reputation in the Facebook era : the impact of user generated content in brand reputation management brand reputation in the Facebook era

Bernal, Pedro Mir - In: Key challenges and opportunities in Web entrepreneurship, (pp. 171-187). 2017

Persistent link: https://www.econbiz.de/10011690382

Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction

Bernal, Pedro Mir; Pecot, Fabien; Hudson, Bradford; … - In: The journal of brand management : an international journal 30 (2023) 2, pp. 144-156

Persistent link: https://www.econbiz.de/10014251429

Chapter 20 Constructing Cased-Based Macro Models: Cultures’ Consequences on Entrepreneurship, Innovation, and Quality-of-Life

Woodside, Arch G.; Mir Bernal, Pedro; Coduras, Alicia - In: Case study research : core skill sets in using 15 genres, (pp. 433-488). 2016

This chapter shows how to construct and test case-based macro models. The chapter makes use of national data to examine influences on quality-of-life of national cultures as complex wholes and entrepreneurship activities in Brazil, Russia, India, China, Germany, and the United States (the six...

Persistent link: https://www.econbiz.de/10015366482

The good practices manifesto : overcoming bad practices pervasive in current research in business

Woodside, Arch G. - In: Journal of business research : JBR 69 (2016) 2, pp. 365-381

Persistent link: https://www.econbiz.de/10011435882

Solving the core theoretical issues in consumer behavior in tourism

Woodside, Arch G. - In: Consumer behavior in tourism and hospitality research, (pp. 141-168). 2017

Persistent link: https://www.econbiz.de/10011738666

Releasing the death-grip of null hypothesis statistical testing (p < .05) : applying complexity theory and somewhat precise outcome testing (SPOT)

Woodside, Arch G. - In: Journal of global scholars of marketing science : … 27 (2017) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10011703031