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An exhibitors perspective : factors affecting selection of industrial trade shows in India and the importance of spot sales

Nayak, Jogendra Kumar - In: Journal of business-to-business marketing 26 (2019) 2, pp. 125-140

Persistent link: https://www.econbiz.de/10012196276

Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption

Kumar, Syam; Nayak, Jogendra Kumar - In: Asia Pacific journal of marketing and logistics 36 (2024) 7, pp. 1697-1716

Persistent link: https://www.econbiz.de/10015210548

Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms

Kumar, Jitender; Nayak, Jogendra Kumar - In: Journal of retailing and consumer services 45 (2018), pp. 64-73

Persistent link: https://www.econbiz.de/10011929880

Destination personality : scale development and validation

Kumar, Vikas; Nayak, Jogendra Kumar - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 1, pp. 3-25

Persistent link: https://www.econbiz.de/10011912148

Effect of family environment on adolescent compulsive buying : mediating role of self-esteem

Singh, Rashmi; Nayak, Jogendra Kumar - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 396-419

Persistent link: https://www.econbiz.de/10011583327

Testing the role of tourists' emotional experiences in predicting destination image, satisfaction, and behavioral intentions : a case of wellness tourism

Sharma, Pramodita; Nayak, Jogendra Kumar - In: Tourism management perspectives : TMP 28 (2018), pp. 41-52

Persistent link: https://www.econbiz.de/10011942412

Achieving 5 Trillion Economy of India : Proceedings of 11th Annual International Research Conference of Symbiosis Institute of Management Studies

Chandani, Arti (ed.); Divekar, Rajiv (ed.); … - Symbiosis Institute of Management Studies / Annual … - 2022

The contents of this volume focuses on the economic issues such as income inequality, foreign direct investment, world income classification, business issues such as customer churn analysis, internal branding, human resources issues among others. The papers were presented during the 11th Annual...

Persistent link: https://www.econbiz.de/10012814834

Analyzing viewers' responses to exposés of corporate social irresponsibility on social media : an emotion analysis

Verma, Abhinav; Nayak, Jogendra Kumar - In: Journal of promotion management : innovations in … 31 (2025) 1, pp. 151-178

Persistent link: https://www.econbiz.de/10015183057

A meta-analysis of TPB model in predicting green energy behavior : the moderating role of cross-cultural factors

Kumar, Ganesh; Nayak, Jogendra Kumar - In: Journal of international consumer marketing 35 (2023) 2, pp. 147-165

Persistent link: https://www.econbiz.de/10014321463

Performance effects of internal market orientation and pricing capability : the moderating role of firm innovativeness

Ranjan, Piyush; Nayak, Jogendra Kumar - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 126-138

Persistent link: https://www.econbiz.de/10014631680