Purpose: The purpose of this paper is to examine how reference to a rival or favorite sports team within cause-related sports marketing (CRSM) campaigns affects fans’ intentions to support the cause. The purpose of the studies is to assess the perils of featuring a specific team in...

Purpose: A sponsorship performance cycle of business-to-business (B2B) exchange is conceptualized, where distinct types of resources are invested by sponsoring firms into sponsored properties and the competitive success of those properties enhances returns to sponsors. While the latter return...

The case follows Jordana Hudson, an entrant in the 2007 Kia Amateur Australian Open, as she wins and is subsequently disqualified from the US national qualifying tournament. Kia's core business is that of automobile manufacturing, but when Kia assumes the role of event organizer as part of its...

This case highlights issues associated with the Formula One (F1) Australian Grand Prix held in the city of Melbourne, Victoria. The event receives substantial government funding and therefore the worth of the event receives consistent public scrutiny. Jim Kranger, CEO of the Victorian Major...