"Across the last fifty years, there has been increasing studies on Organisational Ambidexterity (OA). However, there has been a disproportionate focus on the theory underpinning OA with less recourse to the implementation of OA. The primary purpose of this book is to close gaps in the...

Purpose: This paper aims to investigate the variations in brand personality trait items to describe both global and local brands in Malaysia. Design/methodology/approach: The authors adopted both factor analytic and experimental methods to investigate the internal and external validity of...

Purpose – To introduce the contents of this special issue on research in marketing and comment on the development of the discipline in UK universities. Design/methodology/approach – Relates each paper to a taxonomy of academic research and comments on their content. Examines major trends in...