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Cult of analytics : data analytics for marketing

Jackson, Steve - 2016 - Second edition

1. The hub and spoke method -- 2. Reach, engage, activate and nurture -- 3. Key performance indicators -- 4. Planning analytics business casees and wins you can share -- 5. Tools and data -- 6. Segmentation and personas -- 7. Testing personas to improve conversion -- 8. Using data and telling...

Persistent link: https://www.econbiz.de/10013181970

Borel measurable selections of Paretian utility functions

Jackson, Steve; Mauldin, R. Daniel - In: Journal of Mathematical Economics 23 (1994) 4, pp. 361-378

Persistent link: https://www.econbiz.de/10005388381

Sport, advertising and global promotional culture : identities, commodities, spaces and spectacles

Jackson, Steven J. (ed.); Andrews, David L. (ed.) - 2025

Persistent link: https://www.econbiz.de/10015325541

The contemporary landscape of sport advertising and promotional culture

Jackson, Steven J.; Andrews, David L. - In: Sport, advertising and global promotional culture : …, (pp. 1-22). 2025

Persistent link: https://www.econbiz.de/10015405282

Sport, beer advertising and corporate nationalism in Canada : three decades of Molson beer advertising's articulation of national identity, masculinity and consumer citizenship

Jackson, Steven J. - In: Sport, advertising and global promotional culture : …, (pp. 303-322). 2025

Persistent link: https://www.econbiz.de/10015405329

Sport and corporate nationalism in India : Nike, cricket and the representation and commodification of Indian identity

Deb Roy, Suddhabrata; Jackson, Steven J. - In: Sport, advertising and global promotional culture : …, (pp. 216-234). 2025

Persistent link: https://www.econbiz.de/10015405316