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Factors influencing consumers' assessment and attention of the foreign brand in international alliances : conceptualization and propositional development

Oh, Han-Mo - In: Journal of international trade & commerce 14 (2018) 4, pp. 145-159

Persistent link: https://www.econbiz.de/10011949431

Antecedents and outcomes of market orientation in export relationships : an examination of Korean high-tech ventures

Oh, Han-Mo - In: Journal of international trade & commerce 14 (2018) 1, pp. 83-92

Persistent link: https://www.econbiz.de/10011846893

Examining a model of success in export relationship marketing : evidence from Korean exporters

Oh, Han-Mo - In: Journal of international trade & commerce 12 (2016) 1, pp. 119-133

Persistent link: https://www.econbiz.de/10011795394

The role of indirect customer management in export relationship marketing : conceptualization and propositional development

Oh, Han-Mo - In: Journal of international trade & commerce 12 (2016) 4, pp. 163-176

Persistent link: https://www.econbiz.de/10011796288

Market value creation through international expansions : evidence from Fortune Global 500 firms

Oh, Han-Mo - In: Journal of international trade & commerce 12 (2016) 6, pp. 157-167

Persistent link: https://www.econbiz.de/10011796897

The effects of organizational learning on international growth : conceptualization and propositional development

Oh, Han-Mo - In: Journal of international trade & commerce 13 (2017) 1, pp. 171-180

Persistent link: https://www.econbiz.de/10011797039

The effects of relationship marketing competence on positional advantage in export marketplaces : an investigation on Korean manufacturers

Oh, Han-Mo - In: Journal of international trade & commerce 13 (2017) 5, pp. 207-216

Persistent link: https://www.econbiz.de/10011800924

The effects of export market orientation on sustainability : propositions for newborn exporters to build long-term relationships

An, Sang-Bong; Oh, Han-Mo - In: Journal of international trade & commerce 14 (2018) 5, pp. 179-189

Persistent link: https://www.econbiz.de/10011949521

Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands

Moon, Byeong-joon; Oh, Han-Mo - In: International marketing review 34 (2017) 2, pp. 224-238

Persistent link: https://www.econbiz.de/10011674208

Does marketing research suffer from methods myopia?

Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of Business Research 66 (2013) 9, pp. 1245-1250

The marketing discipline is repeatedly criticized for overreliance on a small set of quantitative methods which has the potential to delimit the scope of inquiries and introduce inherent method bias that undermines the trustworthiness of findings. The purpose of this research is to investigate...

Persistent link: https://www.econbiz.de/10010869839