Information technology (IT) enablement helps in improving the agri-based Indian economy by focusing on supply-chain systems. This article aims at finding out the enablers of e-Applications in the Indian agri-food supply chain. Enablers were identified using secondary sources. These enablers were...

Environmentalism has become an important social and corporate issue during the twenty-first century. Consumers are becoming more environmentally conscious and are demanding green products from manufacturers. This has resulted in the emergence of new concepts like green marketing and green...

Purpose – The purpose of this paper is to explore the drivers of customer participation for value co-creation among bottom of the pyramid (BOP) customers. In addition, the difference, if exists, between the perception of customer and marketers belongs to this segment about the drivers of...

Purpose – This study aims to identify various enablers and the inter-relationships among them in adopting social sustainability measures in the supply chain. Social sustainability in the supply chain has received growing attention in the recent years, due to growing awareness on equity, health...

This paper considers the development of women (especially rural and the poor) as the central aspect to the poverty alleviation and reduction of inequality. The paper proposes an extensive usage of information technology to enhance the ‘capability’ (as in the concept of...

This paper acknowledges the role of entrepreneurship for the development of the process of sustained livelihood. The paper proposes a systematic usage of the ‘Capability’ approach (Sen, 2000) as the basis of the methodology applied by agencies having objectives in lieu with the...