Cheng, Yung-Hsiang; Yang, Ann Shawing; Liu, Yen Hua - In: Journal of Air Transport Management 15 (2009) 6, pp. 354-356
This study looks at the financial investment behavior of air carriers in Taiwan and the US stock markets. Application of the DHS model via behavioral finance theory indicates a tendency of becoming overly confident in Taiwan's domestic market. It is also known that Taiwanese investors react with...