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The impact of social media on resource mobilisation in entrepreneurial firms
Drummond, Conor
;
McGrath, Helen
;
O'Toole, Thomas
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 68-89
Persistent link: https://www.econbiz.de/10011863789
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2
Strategic patterns in the development of network capability in new ventures
O'Toole, Thomas
;
McGrath, Helen
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 128-140
Persistent link: https://www.econbiz.de/10011863811
Saved in:
3
A relational lifecycle model of the emergence of network capability in new ventures
McGrath, Helen
;
O'Toole, Thomas
;
Marino, Lou
; …
- In:
International small business journal : researching …
36
(
2018
)
5
,
pp. 521-545
Persistent link: https://www.econbiz.de/10011901170
Saved in:
4
Conceptualising entrepreneurial emotions in the development of network capability
McGrath, Helen
;
Canning, Louise
;
O'Toole, Thomas
- In:
Industrial marketing management : the international …
125
(
2025
),
pp. 150-168
Persistent link: https://www.econbiz.de/10015331961
Saved in:
5
A process-based model of network capability development by a start-up firm
McGrath, Helen
;
Medlin, Christopher J.
;
O'Toole, Thomas
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 214-227
Persistent link: https://www.econbiz.de/10012064436
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6
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
7
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
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8
Beyond the platform : social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network
Drummond, Conor
;
McGrath, Helen
;
O'Toole, Thomas
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014281116
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9
Editorial: Insights into processes underlying capability, complexity, and resilience using IMP assumptions to studying markets-as-networks
O'Toole, Thomas
;
McGrath, Helen
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014333919
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10
Social media resourcing of an entrepreneurial firm network : collaborative mobilisation processes
Drummond, Conor
;
O'Toole, Thomas
;
McGrath, Helen
- In:
Journal of business research : JBR
145
(
2022
),
pp. 171-187
Persistent link: https://www.econbiz.de/10013197891
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