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Analysis of sustainable consumer behavior as a business opportunity

Calderon-Monge, Esther; Pastor-Sanz, Ivan; García, F. … - In: Journal of business research : JBR 120 (2020), pp. 74-81

Persistent link: https://www.econbiz.de/10012417100

Brand and performance signals in the choice of franchise opportunities

Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: The Service Industries Journal 34 (2014) 9-10, pp. 772-787

When choosing a franchise chain, potential franchisees must incorporate into their decision process the signals of franchise chain quality being sent to the market by the franchisor. Some of these signals along with potential franchisees' choices of franchise chain are analyzed. The results show...

Persistent link: https://www.econbiz.de/10010952307

Brand and price : key signals when opening a franchise outlet

Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: Journal of promotion management : JPM 21 (2015) 4, pp. 416-431

Persistent link: https://www.econbiz.de/10011433399

Franchising in Europe : exploring the case of Spain with self-organizing time maps

Calderon-Monge, Esther; Pastor-Sanz, Iván; Ribeiro … - In: Psychology & marketing 33 (2016) 7, pp. 559-572

Persistent link: https://www.econbiz.de/10011508453

How to select franchisees : a model proposal

Calderon-Monge, Esther; Pastor-Sanz, Iván; … - In: Journal of business research : JBR 135 (2021), pp. 676-684

Persistent link: https://www.econbiz.de/10012648001

The effects of management and environmental factors on franchise continuity

Ayup-Gonzalez, Jannett; Calderon-Monge, Esther; … - In: Economic research 32 (2019) 1,4, pp. 4059-4074

Persistent link: https://www.econbiz.de/10012405754

Wine experience scale : validating the behavior and motivations of Spanish wine tourists

Margaça, Clara; Calderon-Monge, Esther; … - In: International journal of wine business research 36 (2024) 1, pp. 103-121

Persistent link: https://www.econbiz.de/10014484112

Big data analysis of Spanish wine consumers reviews

Calderon-Monge, Esther; Ripollés-Matallana, Vicente; … - In: International journal of wine business research 37 (2025) 1, pp. 55-86

Persistent link: https://www.econbiz.de/10015326993