Purpose – What are the strategies of managers to implement their strategy? What are the strategies to execute organizational objectives? The purpose of this paper is to approach what the authors call the drivers of performance that is the driving forces which impact the performance of a...

This article highlights how the competitiveness of a tourism industry relies on the strategic positioning of the organizations within the industry chain. It shows how a strategic position could be established under six conditions. The research also establishes that strategic positioning in the...