A university-student relationship has been viewed as a key to the success and continuity of private universities. Although keeping students loyal is a critical objective of relationship marketing, there is a limited theoretical and practical knowledge on which antecedents could be used to...

Purpose This paper aims to understand in-depth the electronic entrepreneurial intentions (EEI) towards launching online start-ups in United Arab Emirates (UAE) by exploring the effect of perceived entrepreneurial culture and risk propensity on EEI amongst the youth in the country, additionally,...