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Purpose – The paper aims to explore how idiosyncratic motives drive participation in consumer boycotts and how the motives of different adopters (e.g. innovators, laggards) differ. The study seeks to describe how boycott motives are embedded in the fields of consumer resistance and...
Persistent link: https://www.econbiz.de/10014722782
Purpose: Extant research shows that acquiescence response style (ARS) is culture-bound and may bias the results of comparative cross-cultural studies. Conventional measures of ARS are difficult to apply in practice. To overcome this limitation, the purpose of this paper is to propose an...
Persistent link: https://www.econbiz.de/10012072517
Multinational companies that decide to relocate subsidiaries often appear socially irresponsible. Consumer boycotts are a common response to this type of action, especially in the subsidiary's homeland; however, the factors that motivate individual boycott decisions remain largely unexplored....
Persistent link: https://www.econbiz.de/10005465518
Survey data are frequently distorted by answering tendencies, such as acquiescence, disacquiescence, midpoint and extreme response style. Cross-cultural research projects may be particularly vulnerable to misinterpretations. This paper provides empirical insights into the manner and degree to...
Persistent link: https://www.econbiz.de/10010869572
Persistent link: https://www.econbiz.de/10010865686
Marketers who launch innovative products need to identify consumers who are willing to learn about, buy, and use these innovations. To optimize marketing campaigns, practitioners need to know the characteristics of this key segment in the diffusion process. Previous research, however, provides...
Persistent link: https://www.econbiz.de/10008488743
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Persistent link: https://www.econbiz.de/10014007200
Kein Global Player kann es sich in Zukunft leisten, nicht im World Wide Web (WWW) des Internet vertreten zu sein. Es erzielen jedoch nur solche Unternehmen Gewinne, die ihren Auftritt im WWW genau analysieren, planen und optimieren. Stefan Hoffmann zeigt auf, welche Business-Möglichkeiten das...
Persistent link: https://www.econbiz.de/10013513662
Das Gesundheitsmarketing bietet eine Vielzahl an Theorien, Methoden und Strategien, um zum einen den Absatz von gesundheitsrelevanten Produkten und Dienstleistungen zu steigern und zum anderen Konsumenten zu einem gesünderen und proaktiveren Lebensstil zu motivieren, wobei explizit regulierende...
Persistent link: https://www.econbiz.de/10013517224