Chapter 1: Introduction -- Chapter 2: The New Approach -- Chapter 3: The Unity and Diversity of the Global Matrix -- Chapter 4: The Dynamics of the Global Matrix -- Chapter 5: Summary Conclusions (better title needed!).

"Why do different groups of people behave in different ways when dealing with the common challenges of human life? The answer often lies in their cultural attitudes, values, and consequent behaviours. The study of human culture has been deemed a key contribution to understanding human life for...

The aim of this chapter is to: (1) model culture as a configuration of multiple values, (2) identify different culture archetypes across the globe, and (3) empirically demonstrate heterogeneity in culture archetypes within and across 52 countries. We use Schwartz values from the World Values...