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This study is a replication study of Self-Enhancement as a Motivation for Sharing Online Advertising by David G. Taylor, David Strutton, and Kenneth Thompson (2012). This study involves two different types of advertisement; one for low involvement product (mineral water) and one of high...
Persistent link: https://www.econbiz.de/10012042585
Delivering a satisfactory experience to the customers is an inseparable part of a service organization. This article investigates how two different groups of wayang orang (human wayang), a form of traditional art in Indonesia deliver service experiences to the audiences. Qualitative methods...
Persistent link: https://www.econbiz.de/10012042629
As Indonesian hospitality market is growing, Indonesian customer preferences need to be understood more deeply by hotels to stay competitive. This research aims to examine the relationship between room service, room comfort, and reservation process factors to the performance of in-room dining,...
Persistent link: https://www.econbiz.de/10012048512
Despite several similarities, Generation Z in Indonesia has specific characteristics that might differentiate them from their colleagues from other countries. Socio-cultural factors such as national values shape their behaviours in many aspects of their life. Specific significant life events in...
Persistent link: https://www.econbiz.de/10015089728