Purpose This case study presents the challenges and opportunities faced by a Russian-based firm in terms of expansion to neighboring emerging markets. The case reviews the efforts of a large Russian-based business-to-business firm, which is the leader in the field of fire production gear and...

Despite of increasing interest in social cognitive research in strategic management during recent years, few studies have examined the relationship between cognitive structures of top management and middle management. This study represents the information processing approach in managerial...

Purpose: During the last decade, a firm's ability to innovate has gained substantial attention in the literature devoted to innovation and strategic management. This study aims at discussing on what is the relationship of a firm's commitment to learn and its open-mindedness with its activity in...

Purpose – To present the empirical findings of two qualitative studies of Estonian consumers and how they interpret and perceive retail service quality. Design/methodology/approach – The two qualitative techniques were critical incident technique (CIT) and focus groups. For the CIT study, an...

Purpose – Retail shopping behaviour is one of the major tenets of the retail marketing literature. The purpose of this research is to presents the empirical findings of two quantitative studies of Estonian and Canadian university students' interpretation and perceptions of retail shopping...

Purpose – In the area of international retail expansion the most challenging issues that firms struggle with are: which countries to expand to; which order to do it; and what are the retail drivers that can be readily exported to the new market versus which have to be market specific? The...

Purpose – The purpose of this paper is to provide a description of a mass customization (MC) system based on the findings of a medium size manufacturing company in Estonia. The MC system is developed in order to satisfy its customers' individual needs with customized products on a mass basis....