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Consumer neuroscience for marketing researchers

Harris, Joanne M.; Ciorciari, Joseph; Gountas, John - In: Journal of Consumer Behaviour 17 (2018) 3, pp. 239-252

Persistent link: https://www.econbiz.de/10012081448

Using the P3a to gauge automatic attention to interactive television advertising

Treleaven-Hassard, Shiree; Gold, Joshua; Bellman, Steven; … - In: Journal of Economic Psychology 31 (2010) 5, pp. 777-784

This paper is the first step to an understanding of how engagement with interactive television advertisements may increase the relevancy of a brand and therefore facilitate the automatic processing of the brand's logo (measured via the P3a) after viewing the advertisement, compared to...

Persistent link: https://www.econbiz.de/10008869348

Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages

Gountas, John; Gountas, Sandra; Ciorciari, Joseph; … - In: Journal of business research : JBR 105 (2019), pp. 121-135

Persistent link: https://www.econbiz.de/10012128491

Not whodunit but whydunit : story characters' motivations influence audience interest in services

Hamby, Anne; Laer, Tom van - In: Journal of service research 25 (2022) 1, pp. 48-65

Persistent link: https://www.econbiz.de/10012887034

Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies

Farace, Stefania; Laer, Tom van; Ruyter, Ko de; … - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1961-1979

Persistent link: https://www.econbiz.de/10011773807

Untangling a web of lies : exploring automated detection of deception in computer-mediated communication

Ludwig, Stephan; Laer, Tom van; Ruyter, Ko de; … - In: Journal of management information systems : JMIS 33 (2016) 2, pp. 511-541

Persistent link: https://www.econbiz.de/10011616128

Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth

Aleti, Torgeir; Pallant, Jason I.; Tuan, Annamaria; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 17-32

Persistent link: https://www.econbiz.de/10012129482

It's not what you say, it's the way you say it! : ffective message styles for promoting innovative new services

Bertele, Kerrie; Feiereisen, Stephanie; Storey, Chris; … - In: Journal of business research : JBR 107 (2020), pp. 38-49

Persistent link: https://www.econbiz.de/10012156670

What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews

Laer, Tom van; Escalas, Jennifer Edson; Ludwig, Stephan; … - In: Journal of consumer research : JCR ; an … 46 (2019) 2, pp. 267-285

Persistent link: https://www.econbiz.de/10012033963

Need for narrative

Laer, Tom van; Visconti, Luca M.; Feiereisen, Stephanie - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 484-496

Persistent link: https://www.econbiz.de/10011934549