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Exploring consumer segments defined by affective responses to naturalness in logo design

Torres, Anna; Vacas-de-Carvalho, Leonor; Machado, Joana … - In: The journal of product & brand management 32 (2023) 8, pp. 1287-1305

Persistent link: https://www.econbiz.de/10014485567

Brand logo design: examining consumer response to naturalness

Machado, Joana Cesar; de Carvalho, Leonor Vacas; … - In: Journal of Product & Brand Management 24 (2015) 1, pp. 78-87

Purpose – This paper aims to study how logo design characteristics influence consumer response. Based on an in-depth literature review on consumer responses to logo design, the authors included in this research one fundamental dimension of logo design, namely, naturalness and investigated the...

Persistent link: https://www.econbiz.de/10014896939

Brand mergers: examining consumers' responses to name and logo design

César Machado, Joana; Vacas‐de‐Carvalho, Leonor; … - In: Journal of Product & Brand Management 21 (2012) 6, pp. 418-427

Purpose – In the context of a merger, the management of corporate identity – in particular of corporate names and logos – assumes a critical role. This paper aims to explore how name and logo design characteristics, and specifically figurativeness, influence consumer preferences in the...

Persistent link: https://www.econbiz.de/10014896325

Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions

Azar, Salim L.; Machado, Joana César; … - In: The journal of brand management : an international journal 23 (2016) 2, pp. 153-178

Persistent link: https://www.econbiz.de/10011459520

Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects

Vacas-de-Carvalho, Leonor; Azar, Salim L.; Machado, … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1125-1152

Persistent link: https://www.econbiz.de/10012395429

Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love

Machado, Joana César; Vacas-de-Carvalho, Leonor; Azar, … - In: Journal of business research : JBR 96 (2019), pp. 376-385

Persistent link: https://www.econbiz.de/10011981098

The effect of brand names and logos' figurativeness on memory : an experimental approach

Lencastre, Paulo de; Machado, Joana César; Costa, Patrício - In: Journal of business research : JBR 164 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014304102

CSR communication practices in the Portuguese agri-food sector : national clusters as case study

Teixeira, Fernando Gil; Marta-Costa, Ana; Paço, Arminda; … - In: Agribusiness Innovation and Contextual Evolution, …, (pp. 103-130). 2024

Persistent link: https://www.econbiz.de/10014541979

A new mixed integer programming approach for inverse correspondence analysis

Willemsen, Rick S. H.; Heuvel, Wilco van den; Velden, … - In: Computers & operations research : and their … 160 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014434459

Retrieving a contingency table from a correspondence analysis solution

Velden, Michel van de; Heuvel, Wilco van den; Galy, Hugo; … - In: European journal of operational research : EJOR 283 (2020) 2, pp. 541-548

Persistent link: https://www.econbiz.de/10012294855