Bestandsaufnahme zu CDR in der gesellschaftlichen Diskussion -- Einordnung von CDR in das Gesamtkonzept der Corporate Social Responsibility -- Entwicklung einer Definition von CDR i.w.S. und i.e.S. -- Darstellung der Relevanz von CDR für das Marketing am Beispiel von Digital Privacy --...

Purpose: The purpose of this study is to examine how subjective knowledge about fair trade products and the perceived trustworthiness of information about fair trade goods influence purchase intention and reported purchase behaviour across two product categories, namely, fashion and food....

Das Lehrbuch stellt die aktuell wichtigsten Trends im Marketing dar. Der besondere Mehrwert besteht darin, dass neben zahlreichen Beispielen zu den Trends ausgewählte Forschungsarbeiten vorgestellt werden, die eine fundierte akademische Befassung mit spezifischen Aspekten der Trends aufzeigen....

In this article, the author presents and develops a structural hazard rate model that takes into account the interrelationships of covariates and their effects on the hazard rate. In particular, both a full model and a set of sequential reduced-form equations are specified. Whereas the full...

Conventional multistate life table accounting procedures are based on theoretical assumptions that are appropriate primarily for demographic events. Applying these approaches to the area of health care, however, may lead to serious biases given the frequent turnovers of events such as...

This paper deals with a stabilization problem for a class of dynamical complex networks with each node being a general Lur’e system. Based on a Lur’e–Postnikov function and a special decentralized control strategy, the problem of designing a linear feedback controller such that states of...