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Multi-click attribution in sponsored search advertising : an empirical study in hospitality industry
Anderson, Chris K.; Cheng, Ming - In: Cornell hospitality quarterly : CQ 58 (2017) 3, pp. 253-262
Persistent link: https://www.econbiz.de/10011736828
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Search engine consumer journeys : exploring and segmenting click-through behaviors
Cheng, Ming; Anderson, Chris K. - In: The Cornell hospitality quarterly 62 (2021) 2, pp. 198-214
Persistent link: https://www.econbiz.de/10012520146
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Consumer click responses to paid ad set strategies of search platforms
Cheng, Ming; Zhu, Zhen - In: The Cornell hospitality quarterly 66 (2025) 1, pp. 95-109
Persistent link: https://www.econbiz.de/10015187654
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Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan - In: Journal of retailing and consumer services 34 (2017), pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
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Generic drug shortages and undifferentiated competition
Choi, Seung-chan - In: Advances in National Brand and Private Label Marketing …, (pp. 53-59). 2024
Persistent link: https://www.econbiz.de/10015077056
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Private label sourcing negotiation: premium PL from dual brander
Choi, Seung-chan - In: Advances in National Brand and Private Label Marketing …, (pp. 135-142). 2018
Persistent link: https://www.econbiz.de/10013277497
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Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Epstein, Leonardo D.; Inostroza-Quezada, Ignacio E.; … - In: Journal of business research : JBR 128 (2021), pp. 279-289
Persistent link: https://www.econbiz.de/10012494511
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National brand's incentive to offer premium private labels
Choi, Seung-chan; Turut, Ozge - In: Advances in National Brand and Private Label Marketing …, (pp. 49-56). 2022
Persistent link: https://www.econbiz.de/10013281224
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National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan; Turut, Ozge - In: Journal of business research : JBR 165 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
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Impact of political, guanxi ties on corporate value : Evidence from the technology-intensive firms in China
Shi, Yidan; Cheng, Ming - In: Chinese Management Studies 10 (2016) 2, pp. 242-255
Purpose Guanxi is an influential factor of doing business in China. This research focuses on a specific guanxi type, political connection and studies the impact of political connection on corporate value. Moreover, in the technology innovation studies, few studies have examined the impact of...
Persistent link: https://www.econbiz.de/10014697862