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Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang - In: Journal of strategic marketing 30 (2022) 8, pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
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Being happy : the role of personal value priorities in subjective well-being across European countries
Messner, Wolfgang - In: International journal of cross cultural management 23 (2023) 2, pp. 389-421
Persistent link: https://www.econbiz.de/10014368564
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Cultural heterozygosity : towards a new measure of within-country cultural diversity
Messner, Wolfgang - In: Journal of world business : JWB 57 (2022) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10013325924
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Does value for money create advocates? : a study in the international airline services industry
Messner, Wolfgang - In: Journal of global marketing 30 (2017) 5, pp. 309-321
Persistent link: https://www.econbiz.de/10011779488
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Market research in India : does the choice of language cause questionnaire contamination?
Messner, Wolfgang - In: Journal of Indian business research 9 (2017) 2, pp. 149-168
Persistent link: https://www.econbiz.de/10011761518
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The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level
Messner, Wolfgang - In: Journal of global marketing 29 (2016) 1/5, pp. 298-313
Persistent link: https://www.econbiz.de/10011654433
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Cross-cultural measurement of transaction-specific customer satisfaction in the services industry
Messner, Wolfgang - In: Journal of customer behaviour 15 (2016) 4, pp. 369-393
Persistent link: https://www.econbiz.de/10011655571
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Cultural biases in word-of-mouth recommendation : a twelve country study in the airline services industry
Messner, Wolfgang - In: Journal of customer behaviour 17 (2018) 4, pp. 279-305
Persistent link: https://www.econbiz.de/10012050901
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Cultural and individual differences in online reviews
Messner, Wolfgang - In: Journal of international consumer marketing 32 (2020) 5, pp. 356-382
Persistent link: https://www.econbiz.de/10012312900
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The role of gender in building organisational commitment in India's services sourcing industry
Messner, Wolfgang - In: IIMB management review 29 (2017) 3, pp. 188-202
Persistent link: https://www.econbiz.de/10011859897