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Online shopping experience in an emerging e-retailing market: Towards a conceptual model
Izogo, Ernest; Jayawardhena, Chanaka - In: Journal of Consumer Behaviour 17 (2018) 4, pp. 379-392
Persistent link: https://www.econbiz.de/10012081453
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Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest; Jayawardhena, Chanaka; Karjaluoto, Heikki - In: International journal of retail and distribution management 51 (2023) 2, pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
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Creating particularized trust in e-retailers through experiential value and generalized trust
Izogo, Ernest; Jayawardhena, Chanaka; Adegbola, Eunice … - In: Journal of strategic marketing 28 (2020) 1, pp. 16-38
Persistent link: https://www.econbiz.de/10012202792
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Structural equation test of relationship quality : repurchase intention - willingness to recommend framework in retail banking
Izogo, Ernest - In: International journal of emerging markets 11 (2016) 3, pp. 374-394
Persistent link: https://www.econbiz.de/10011588174
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Antecedents of attitudinal loyalty in a telecom service sector : the Nigerian case
Izogo, Ernest - In: International journal of quality & reliability management 33 (2016) 6, pp. 747-768
Persistent link: https://www.econbiz.de/10011591125
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Customer loyalty in telecom service sector : the role of service quality and customer commitment
Izogo, Ernest - In: The TQM journal : the international review of … 29 (2017) 1, pp. 19-36
Persistent link: https://www.econbiz.de/10011648817
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Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest; Mpinganjira, Mercy - In: Journal of Research in Interactive Marketing 16 (2021) 3, pp. 365-383
Purpose: Marketer-generated value-laden social media digital content marketing (VSM-DCM) relates to content that is neither too “pushy” nor too “pully.” On the foundation of media engagement, motivation- and attitude-based theories, this study rationalizes and investigates the mechanism...
Persistent link: https://www.econbiz.de/10012641175
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Examining the impact of value-driven social media content strategies and product type on social media behavioural engagement : evidence from Nigeria
Izogo, Ernest; Eze, Austin Chinonso; Mpinganjira, Mercy - In: Digital Business in Africa : Social Media and Related …, (pp. 97-126). 2022
Persistent link: https://www.econbiz.de/10013282693
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Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest; Mpinganjira, Mercy - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 365-383
Persistent link: https://www.econbiz.de/10013286431
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Customers' service quality perception in automotive repair
Izogo, Ernest - In: African journal of economic and management studies : AJEMS 6 (2015) 3, pp. 272-288
Persistent link: https://www.econbiz.de/10011474163