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PLS modelling of factors affecting the cooperation between sales and marketing in pharmaceutical and non-pharmaceutical manufacturing firms
Hetenyi, Gabor
;
Szilasi, Magdolna
;
Lengyel, Attila
- In:
Market : review for marketing theory and practice
31
(
2019
)
2
,
pp. 227-247
Persistent link: https://www.econbiz.de/10012160308
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