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Why do advertisers use visual metaphors? : a pragmatic perspective

Djafarova, Elmira - In: The marketing review 16 (2016) 2, pp. 203-214

Persistent link: https://www.econbiz.de/10011642146

Intergenerational succession and corporate philanthropy : a stakeholder perspective

Zhang, Lijie; Lin, Zhibin; Huang, Wei; Djafarova, Elmira; … - In: International journal of entrepreneurial behavior & research 30 (2024) 10, pp. 2652-2673

Persistent link: https://www.econbiz.de/10015272174

Exploring user-generated images in online reviews of hotels

Djafarova, Elmira; Deluce, Brian - In: Tourism analysis : an interdisciplinary tourism & … 23 (2018) 3, pp. 323-335

Persistent link: https://www.econbiz.de/10011929572

Editorial: "radical marketing, meet Newcastle upon Tyne" : reflections on a memorable AM2016

McLeay, Fraser; Coates, Nigel; Djafarova, Elmira; Hart, … - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 673-678

Persistent link: https://www.econbiz.de/10011746977

"Instagram made me buy it" : generation Z impulse purchases in fashion industry

Djafarova, Elmira; Bowes, Tamar - In: Journal of retailing and consumer services 59 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012433332

Credibility of digital influencers on YouTube and Instagram

Djafarova, Elmira; Matson, Natasha - In: International journal of internet marketing and … 15 (2021) 2, pp. 131-148

Persistent link: https://www.econbiz.de/10012512703

Exploring ethical consumption of Generation Z : theory of planned behaviour

Djafarova, Elmira; Foots, Sophie - In: Young consumers : insight and ideas for responsible … 23 (2022) 3, pp. 413-431

Persistent link: https://www.econbiz.de/10013367911

Investigating the impact of food tourism vlogger entrepreneurs' language characteristics on audiences' attitude and behaviours

Hutchinson, Wei; Djafarova, Elmira; Liu, Shaofeng; … - In: International journal of entrepreneurial behavior & research 30 (2024) 2/3, pp. 735-772

Persistent link: https://www.econbiz.de/10014489144

Intergenerational succession and corporate philanthropy: a stakeholder perspective

Zhang, Lijie; Lin, Zhibin; Huang, Wei; Djafarova, Elmira; … - In: International Journal of Entrepreneurial Behavior & Research 30 (2024) 10, pp. 2652-2673

Purpose Based on stakeholder theory, this study aims to examine the impact of family firm succession on corporate philanthropy while considering the potential role of the clan cultural context, industry context, and the stage of succession. Design/methodology/approach Data were based on a sample...

Persistent link: https://www.econbiz.de/10015345223