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Purpose – The primary purpose of this article is to introduce the special issue on trust in marketing and the selected papers. However, it has a secondary objective of acting as a brief introduction to the concept of trust, of highlighting the scope and scale of research into the concept in a...
Persistent link: https://www.econbiz.de/10014722430
Purpose – The primary purpose of this bibliography is to provide a compilation of trust‐related articles from the disparate fields in which trust has been explored (from psychology to sociology and information systems to marketing. Years in its compilation and (still incomplete), it provides...
Persistent link: https://www.econbiz.de/10014722441
The aim is to identify those areas of marketing in the financial services sector that deserve to be given priority attention. A number of marketing areas are identified and assessed on their scope for improvement, the ease with which they can be changed and also on the sensitivity of the...
Persistent link: https://www.econbiz.de/10014760119
Looks at the ways in which firms are currently using the Internet and examines the extent to which these uses are informational or facilitate relationship building. A study shows that the majority of fims still use the Internet for informational purposes. Relationship facilitating and...
Persistent link: https://www.econbiz.de/10014945815
This research project was principally motivated by a concern for the direction and relevance of research in systems that support group work and negotiation. The main areas of research focus are the publication frequency and outlets for GSS and NSS research, the research strategies used in...
Persistent link: https://www.econbiz.de/10011255085
Persistent link: https://www.econbiz.de/10013177858