Purpose – The software industry, especially software development (SD), in Estonia is at the present moment in the phase of expansion: first level of life cycle of the industry. Initial maturity level of the industry is among other factors characterized by lower maturity level of development...

Purpose – Innovation cannot come without in‐depth understanding of the product and its consumer perception. This paper aims to show the approach for consumer‐centric re‐development strategy, from design of the experiment to execution, analysis, modeling and strategies for implementation....

Purpose – This paper sets out to explore different approaches to optimizing web sites based on consumer preferences, introducing the most advanced form of landing page optimization, multivariate landing page optimization, and its variations. The approach aims to allow for the testing of a...

Purpose – This paper seeks to explore approaches to consumer‐driven optimization of package design utilizing a novel modified conjoint analysis approach. The approach allows for dynamic creation and testing of a large number of design prototypes with consumers and finds optimal solutions on...

Purpose – This paper aims to summarize the results of an empirical project to understand the perceptions of consumers of the future high end products in the USA. This project was a precursor of a larger global project on the topic. Design/methodology/approach – The approach utilizes the...

Purpose – The purpose of this paper is to map the current situation of entrepreneurship education in higher education institutions (HEIs) of 22 European transition economy countries. Design/methodology/approach – The approach taken was an internet survey and analysis covering 774 HEIs of the...

Purpose – The purpose of this paper is to map the current situation of entrepreneurship education in higher education institutions (HEIs) of 22 European transition economy countries. Design/methodology/approach – The approach taken was an internet survey and analysis covering 774 HEIs of the...