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Montblanc's responsible entrepreneurship via the art of "writing" : contributions to social well-being and innovation

Nagasawa, Shin'ya - In: The rise of positive luxury : transformative research …, (pp. 137-153). 2022

Persistent link: https://www.econbiz.de/10014232767

Hedonic shopping experience, subjective well-being and brand luxury : a comparative discussion of physical stores and e-retailers

Kumagai, Ken; Nagasawa, Shin'ya - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 9, pp. 1809-1826

Purpose: The study explores the influence of shopping channels on the hedonic shopping experience, contributing to subjective well-being (SWB) based on the purchased branded product. It also assesses the variations in these effects according to brand luxury. The purpose of the paper is to...

Persistent link: https://www.econbiz.de/10012811034

Luxury branding : the case of Chanel

Sugimoto, Kana; Nagasawa, Shin'ya - In: International journal of quality and service sciences 9 (2017) 3/4, pp. 292-301

Persistent link: https://www.econbiz.de/10011772101

Moderating effect of brand commitment on apparel brand prestige in upward comparisons

Kumagai, Ken; Nagasawa, Shin'ya - In: Journal of global fashion marketing : JGfM 12 (2021) 3, pp. 195-213

Persistent link: https://www.econbiz.de/10012584776

Hedonic shopping experience, subjective well-being and brand luxury : a comparative discussion of physical stores and e-retailers

Kumagai, Ken; Nagasawa, Shin'ya - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1809-1826

Persistent link: https://www.econbiz.de/10013391134

Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers' brand evaluation

Kumagai, Ken; Nagasawa, Shin'ya - In: Journal of global fashion marketing : JGfM 14 (2023) 2, pp. 123-142

Persistent link: https://www.econbiz.de/10014290733

Does Confucius have a say in management today? : empirical evidence from Asia and Europe

Vaszkun, Balázs; Koczkás, Sára; Ganbaatar, Tseren; … - In: European journal of international management : EJIM 17 (2022) 2/3, pp. 198-221

Persistent link: https://www.econbiz.de/10012887522

Customer experience management : Influencing on human Kansei to management of technology

Nagasawa, Shin'ya - In: The TQM Journal 20 (2008) 4, pp. 312-323

Purpose – The purpose of this paper is to explain the relationships and the meaning of the customer experience management approach, which involves manufacturing and fabrication influenced by human kansei with respect to the management of technology (MOT). Design/methodology/approach – Four...

Persistent link: https://www.econbiz.de/10015031813